Countries
Commercial partnerships
Earn attention
Build belonging
Partner with a global fitness methodology that turns purposeful training, measurable effort and local communities into unforgettable live sport.
WHY DEADLY DOZEN
Global reach
Local intensity
Deadly Dozen meets athletes where they train: on tracks, inside affiliate gyms and through a growing digital platform. That gives partners both global consistency and genuine local relevance.
We build partnerships around useful integration - not logo clutter - so brands can contribute to the race experience, the athlete journey and the communities behind both.
Coaches & communities
Track & Gym race families
Birmingham Worlds
PARTNERSHIP PLATFORM
One ecosystem
Multiple ways in
Build a programme around the audience, geography and outcomes that matter to your brand.
Global partner
Build a category partnership across the race series and digital platform, with the World Championship as a shared focus.
Event partner
Connect with a specific race community through start lines, Labour lanes, athlete bibs, podiums and venue activations.
Content partner
Create useful athlete stories through podcasts, video, social campaigns, training and live race coverage.
Community partner
Work with coaches and affiliate gyms, support volunteers and help the next generation access competition.
YOUR NEXT MOVE
Let’s build the right partnership
Tell us what your brand wants to achieve and where you want to show up.