About this episode
In this episode, I sit down with Cameron Cleaver, Deadly Dozen Regional Director for South Africa and the UAE, to explore how a grassroots idea evolved into a regional movement.
Cameron guides us through the rapid expansion in South Africa (monthly races, strong community support), the practical difficulties of organising track events across various climates and governing bodies, and why accessibility - not large prize sums - drives long-term growth.
We also discuss the UAE launch strategy, seasonal planning, affiliate gym opportunities, and the simple tactics that turned initial interest into a thriving calendar of events. If you’re curious about scaling community sport, launching events in new territories, or what actually makes people show up again and again - this episode is for you.
Tune in for candid lessons on focus, grassroots marketing, and why the Deadly Dozen works everywhere there’s a track.
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