Expanding to UAE and South Africa with May

Fitness Racing Podcast
Written By Jason Curtis

In the latest episode of the Deadly Dozen Podcast, Jason Curtis sits down with May, the co-founder of Deadly Dozen South Africa and the driving force behind the expansion into the UAE/GCC region. Together, they unpack their incredible journey of selling out races in South Africa, diving into the importance of community and culture in the fitness space. Plus, they discuss the upcoming shift in the UAE to an athlete-focused, race-first experience. Learn about the realities of scaling events across regions, how they are changing the approach in Dubai, and what lies ahead for Deadly Dozen as it continues to grow.

Jason Curtis

Jason Curtis is a leading strength and conditioning coach, former British Army physical training instructor, and bestselling author of numerous books on health, fitness, and sports performance. Based in the UK, he owns and operates a thriving gym, 5S Fitness, where he coaches athletes from all walks of life.

Jason is the founder of The SCC Academy, which has educated and certified over 35,000 fitness professionals and enthusiasts around the world. He also co-founded the CSPC, a specialist organisation dedicated to advancing the skills of combat sports coaches and athletes.

In the world of competitive fitness, Jason is best known as the founder of the Deadly Dozen—a global phenomenon that has redefined fitness racing, with hundreds of events hosted across multiple countries.

https://www.jasoncurtis.org
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Cameron Cleaver: Building Community from Cape Town to Dubai