Expanding to UAE and South Africa with May

In the latest episode of the Deadly Dozen Podcast, Jason Curtis sits down with May, the co-founder of Deadly Dozen South Africa and the driving force behind the expansion into the UAE/GCC region. Together, they unpack their incredible journey of selling out races in South Africa, diving into the importance of community and culture in the fitness space. Plus, they discuss the upcoming shift in the UAE to an athlete-focused, race-first experience. Learn about the realities of scaling events across regions, how they are changing the approach in Dubai, and what lies ahead for Deadly Dozen as it continues to grow.

Jason Curtis

Jason Curtis is the founder and CEO of the Deadly Dozen, one of the fastest-growing fitness races in the world, expanding to over 20 countries within just 18 months of launch. Building on this explosive growth, Jason opened the Deadly Dozen Institute of Fitness Racing, a pioneering global hub for training, education, research, and innovation designed to shape the future of the sport. The Institute develops world-class training systems, certifies coaches, and drives the evolution of fitness racing to build the next generation of hybrid athletes.

A former British Army Physical Training Instructor, bestselling author of more than twenty books, and one of the UK’s leading strength and conditioning coaches, Jason owned and operated a thriving strength & conditioning gym for over a decade, coaching hundreds of athletes every week. He is also the founder of the SCC Academy, which has educated and certified over 40,000 fitness professionals and enthusiasts worldwide.

Through the Deadly Dozen, the Institute of Fitness Racing, the SCC Academy, and his weekly Podcast, Jason’s mission is to make fitness racing the most accessible, physically rewarding, and transformative sport on the planet; uniting communities, redefining competition, and empowering millions to train, race, and embrace effort—a philosophy he calls Effortism.

Follow Jason on Instagram: @Jason.Curtis.Official

https://www.jasoncurtis.com
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From Pro Football to Fitness Racing: Sean Clancy's Journey

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Cameron Cleaver: Building Community from Cape Town to Dubai