Power the World’s Most Accessible Fitness Race

Deadly Dozen isn’t just a race — it’s a movement. With simple kit, an inclusive design, and a global community, we’ve built the world’s most accessible fitness race. Now your brand can be part of it.

Mixed pair athletes racing at Deadly dozen race

Why Sponsor Deadly Dozen?

  • Global Reach, Local Impact
    From London to New York, Dubai to Sydney, Deadly Dozen events connect passionate athletes and communities across every continent.

  • High-Impact Visibility
    Our events attract thousands of competitors and spectators, supported by weekly podcasts, live results, and a fast-growing digital audience.

  • Community First
    Athletes, gyms, and fans form a loyal, engaged community — giving sponsors an authentic way to build trust and long-term brand loyalty.

  • Scalable Sponsorship Opportunities
    From headline partnerships to grassroots support, we offer flexible packages to suit every brand’s goals.

Community group of athletes

Sponsorship Benefits

  • Brand exposure across live events, race-day coverage, and digital platforms

  • Event visibility — banners, athlete bibs, podiums, and media walls

  • Content integration — podcasts, video features, and live streams

  • Social media reach — tap into our high-engagement community

  • Community connection — align with inclusivity, health, and fitness.

World championship promo card

Upcoming Highlights

2026 Season: 100+ Races confirmed across the globe
(20 countries)

  • UK National Championship (£60,000 prize fund)

  • World Championship, London (£120,000 prize fund)

These landmark events will draw global attention and deliver unrivalled sponsor visibility.

Deadly Dozen is more than a race. It’s a movement — and we’re inviting forward-thinking brands to grow with us.